SST Group Opens an Office in Middle East

SST Group Opens an Office in Middle East

SST Group’s new international office is located in downtown Dubai, in the Jumeirah Lakes Towers Free Zone (JLT Free Zone).

“The world’s largest oil and gas extraction and refining market — and the closely linked market for electric heating solutions — is in the Middle East. Besides, Dubai is a global center of business activity. The office was established to serve our customers and manage sales and shipments in the region,” says Anton Postnikov, Chief Commercial Officer at SST Energomontazh (part of SST Group).

The Dubai office will offer heating solutions to projects in the oil and gas sector, petrochemical and chemical industries in the Middle East. Products for projects in the Middle East will be produced in Moscow region, Russia, at SST Group’s production facilities.

Anton Postnikov, Chief Commercial Officer at SST Energomontazh, commented on the characteristics of the Middle Eastern market demand: “In Russia, the market is dominated by low-temperature electric heating cables designed to protect pipelines from freezing. In the Persian Gulf region, freezing is not a problem; therefore, medium- and high-temperature cables are most relevant. The main challenge here is to maintain operating temperatures of the process equipment, liquids and gases in storage tanks and pipelines.”

SST Group will offer its customers in the Middle East solutions based on self-regulating & series-resistance cables, skin-effect systems with heating distance up to 60 km from one feeding point, VeLL systems for heating pipelines up to 150 km long with single source of power.

A dedicated business unit in India will be responsible for project design and pre-design calculations for the customers served by SST Group’s new office.

“Designers of electric heating systems for the entire global market have traditionally been concentrated in India. We recruited experienced engineers who are familiar with the design specifications of the world’s largest companies. Besides, major global EPC contractors have offices in India and mutual proximity is expected to streamline cooperation. It was the combination of experience, proximity to potential customers, global focus on the region that prompted us to establish a design office in India and the United Arab Emirates,” explains Anton Postnikov, Chief Commercial Officer at SST Energomontazh.

SST Group is a major global manufacturer of industrial heat tracing solutions. SST Group exports its products to 47 countries.

Electric heating cable systems and components are certified by the International Electrotechnical Commission and the largest certification centers: VDE, DEKRA, Sira, NANIO CCVE. SST Group holds a number of international certificates, including ATEX, VDE, IECEx.